Genius Brands International has appointed Wicked Cool Toys as Master Toy partner for Thomas Edison’s Secret Lab, a new comedy which shows kids how much fun science can be. Wicked Cool Toys will have exclusive worldwide rights to develop and market a comprehensive line of toys based on the original animated adventure series.
Wicked Cool will develop and bring to market an engaging line of STEM-based toys including compounds, activity kits, science kits, food sets, figures, playsets, novelties and role-play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.
“The talented team at Wicked Cool Toys have a deep passion and inventive spirit, and we are delighted to partner with them to introduce a range of products inspired by one of the most prolific inventors in history that will spark kids’ imaginations,” said Stone Newman, President, Global Licensing, GBI.
Wicked Cool Toys’ Co-Presidents, Michael Rinzler and Jeremy Padawer added: “Thomas Edison’s Secret Lab provides a seemingly endless array of fascinating themes and inventive ideas that translate perfectly to toys. We’re very excited to collaborate with the GBI team to develop creative and imaginative STEM-based toys that makes science a blast for kids.”
Thomas Edison’s Secret Lab is created by GBI, a global content and brand management company dedicated to providing entertaining and enriching "content and products with a purpose" for toddlers to tweens. Each episode encourages young viewers to explore science, imagination and invention and is filled with comedy, exploration and adventure. The series follows Angie, a 12-year-old prodigy, and her young science club who accidentally discover Thomas Edison’s Secret Lab – a ‘tricked out’ dream lab equipped with gizmos and gadgets, including two of Edison’s very last inventions: a hologram that brings Mr. Edison himself “to life,” and a virtual reality machine that lets them go anywhere.