By Joel Marino
BEVERLY HILLS: Berlin-based Da Vinci Media has licensed Genius Brands International’s Thomas Edison’s Secret Lab for its premiere broadcast channel in multiple territories.
The animated series will air in Russia, Central and Eastern Europe, Turkey and Africa on the Da Vinci Learning channel. The multimedia property, which stars American singer/songwriter Livingston Taylor as the voice of the titular scientist, encourages kids to engage and explore science.
“Licensing our properties globally to like-minded partners like Da Vinci Media is a key factor in executing our business model,” said Andy Berman, Genius Brands International’s senior VP of global distribution sales. “Da Vinci Media shares our commitment to offer entertaining and enriching content that stimulates children’s imaginations, and GBI is excited to partner with them to bring Thomas Edison’s Secret Lab to the millions of children and families around the globe.”
“Arousing the curiosity of our viewers is our mission at Da Vinci Learning and GBI’s programming is an ideal solution and perfect fit for the channel,” commented Ferdinand Habsburg, the managing director of Da Vinci Media. “By offering programming like GBI’s Thomas Edison’s Secret Lab, programming that makes astounding scientific ideas understandable, that entertains and educates, and engages young minds and imaginations, we spark family conversations and motivate our young viewers to continue asking questions, learning and uncovering the mysteries of the universe.”