Psycho Bunny has tapped Genius Brands International's subsidiary A Squared Entertainment to extend its men's apparel brand into new categories and new demographics, as well as introduce the brand outside of the U.S.
Inspired by 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny couples refined English tailoring with bold American design. Since its creation 10 years ago, Psycho Bunny has grown from a line of irreverent ties to a full apparel line that includes polo shirts, sport shirts, sweaters, hoodies, scarves and accessories.
A Squared plans to expand the brand into footwear, outerwear, denim, swimwear, bags and luggage, women's, children's, activewear, accessories, fragrance, electronics and more. The company will also launch Psycho Bunny outside of the U.S. and is already in discussions with potential partners in Asia, Europe and South America.
"We have been Psycho Bunny customers and fans for some time, and we couldn't be more passionate about helping to grow this stylish brand that we have come to love," says Amy Moynihan Heyward, president, A Squared Entertainment. "We are excited to raise the international profile and help guide this brand into new product lines, new territories and new brand experiences, which we foresee to become a substantial global business."