Brand to introduce lines including footwear, denim and swimwear.
Psycho Bunny, a luxury fashion apparel and lifestyle brand, has partnered with Genius Brands International's A Squared Entertainment to extend its line of men’s apparel into new product lines, as well as to introduce the brand into territories outside of the US.
The brand has grown from a line of ties to an expanding, international lifestyle brand, including ties, polo shirts, sport shirts, sweaters and hoodies, scarves and accessories.
“We are excited for the opportunity to extend our brand through licensing into strategic categories with the highest quality partners that will offer members of the Psycho Bunny club more products that they long for,” said Psycho Bunny co-Founder, Robert Godley.
“The last ten years have been spent pioneering a wonderful brand, and we look forward to welcoming new talent into our stable.”
The company plans to expand into footwear, outerwear, denim, swimwear, bags & luggage, women’s, children’s, active wear, accessories, fragrance and electronics.
“We have been Psycho Bunny customers and fans for some time, and we couldn’t be more passionate about helping to grow this stylish brand that we have come to love,” added Amy Moynihan Heyward, president, A Squared Entertainment.
“We are excited to raise the international profile and help guide this brand into new product lines, new territories, and new brand experiences, which we foresee to become a substantial global business.”