BEVERLY HILLS: Genius Brands International (GBI) has inked a new open-ended deal with Comcast that expands the Baby Genius content offering with Xfinity On Demand.
Under the agreement, Comcast will offer all episodes of Baby Genius Nursery Rhymes and Baby Genius Baby Animals to Xfinity TV subscribers, who will be able to stream the shows online or download to watch anytime using the Xfinity TV Go app and website. Additional Baby Genius content can also be accessed for free on Comcast’s Xfinity TV. Before this deal, the brand was only available through Comcast’s Xfinity TV on its Baby Boost channel.
“Our newly expanded partnership with Comcast will provide parents and their children with on-demand access to Baby Genius content when at home or on the go,” said Andy Heyward, the chairman and CEO of GBI. “The efficiency that Comcast offers in terms of both accessibility and affordability makes our goal of keeping children engaged with Baby Genius’ award-winning, high-quality and immersive content across all media platforms readily achievable.”