Genius will also incoroporate the apparel line into a host of entertainment content.
Genius Brands International has tapped Jaya Apparel for a collection of girls’ apparel that will launch exclusively at retailer Kohl’s.
The new apparel range will include a variety of tops, bottoms, skirts and dresses. To promote the range, Genius has integrated the line into the “SpacePOP” entertainment content, which is available on YouTube, Kabillion Girls Rule!, Toon Goggles, PopJam, BatterPOP and Kid Genius channel on Comcast, as well as launched a digital marketing campaign.
Additionally, Sony Music/Legacy Recordings will debut the “SpacePOP” original soundtrack at all major retail stores across the U.S. and online.
“We have worked hard to create a unique entertainment experience to draw tween and teen girls to ‘SpacePOP,’ bringing fun, adventure, friendship and best-in-class music from incomparable talent, and as a result, we are building the brand rapidly online, with an audience of millions across all of the platforms, and soon at retail,” says Stone Newman, president, global consumer products, worldwide content sales and marketing, Genius. “We now look forward to engaging our audience beyond the screen, working with Kohl’s and Jaya Apparel to introduce a cool, fresh aspirational line of sportswear that has also been integrated into the entertainment content and digital marketing campaign, reaching millions of fans.”
The new “SpacePOP” apparel will launch at Kohl’s this Thursday, Oct. 15.