Genius Brands International, Inc., the global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, has signed two more licensing partners – Jaya Apparel and H.E.R. Accessories — for its new music and fashion-driven brand for tween girls, SPACEPOP, featuring original music produced by Ron Fair; original character designs created by Han Lee; and stories developed by head writer Steve Banks.
“Jaya Apparel has had tremendous success with its collections for D’Signed by Disney, along with numerous other fashion forward aspirational branded lines for tween girls, and we are thrilled to partner with them on a SPACEPOP inspired fashion program that will surely feature fashions that girls must have,” commented Stone Newman, President of Global Consumer Products for GBI. “Similarly, H.E.R. Accessories is the leader in licensed jewelry and hair accessories with every major entertainment brand in their portfolio. H.E.R. recognized SPACEPOP’s potential to become leading tween character fashion brand, and together the collections from Jaya and H.E.R. will deliver to girls the fashions and style they see in the music videos.”
Jaya Apparel’s Vice President of Sales Tanya Zrebiec said: “Jaya is excited to team up with Genius Brands in bringing the Space Pop fashion to life”
“Girls between the ages of 7 and 12 are our sweet spot, and the SPACEPOP brand is a perfect fit with that consumer segment,” said H.E.R. Accessories’ CEO Hymie Anteby. “We’re very excited to be working with Genius Brands International during the initial development phase of this exciting new property for young girls and look forward to sharing in its success.”
Created and developed by GBI to appeal to tween girls’ (ages 7 – 12) passions for fashion, beauty, friendship and adventure, SPACEPOP, currently in production with an award-winning team, features 100+ animated music videos to be digitally distributed to align with tweens mobile-driven world, a departure from the traditional broadcast based model. GBI Chairman & CEO, Andy Heyward, an Emmy Award-winning children’s content producer responsible for over 5,000 episodes of children’s entertainment (Inspector Gadget, Strawberry Shortcake, Super Mario Bros, Sabrina the Teenage Witch, to name a few) spearheads production efforts; Emmy Award-nominated Steve Banks, head writer and story editor of Sponge Bob Square Pants serves as content writer;and producer of multiple Grammy Award winners and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) and singer songwriter spouse Stefanie Fair, a founding member of RCA’s girl group Wild Orchidwith Fergie, will deliver original music.