We recently reported that Genius Brands International will launch the Kid Genius channel on Comcast Xfinity On Demand in September. Andy Berman, GBI’s SVP, global distribution sales, gives us some details:
"The core Kid Genius content initially will be ours–Secret Millionaires Club, Thomas Edison’s Secret Lab and of course Baby Genius. But we also have a major push to acquire third-party content from around the globe. We’re looking at almost everything as long as it fits that content with a purpose label. Anything from contemporary stuff to retro classics."
"We have a lot in the pipeline–more animated series, and specials–and whenever we produce anything in the future they will be on Kid Genius. We expect to have new content out in 2016, 2017."
"Initially this will put us in 20 million homes but we plan to expand to 50 million-60 million homes… If anything, we would transition to an SVOD model at some point, but we want to first establish ourselves as an advertiser-supported video on demand service."