Mintz will report to Stone Newman, president, global consumer products, Genius Brands International.
Newman and Mintz will work together with retailers and licensees to build comprehensive global consumer products’ programs for each of the company’s brands, including Baby Genius, Secret Millionaires Club, Stan Lee’s Mighty 7 (SLAM 7), Thomas Edison’s Secret Lab and others in development.
Additionally, Newman and Mintz will manage licensing programs for properties that fall under GBI’s wholly owned subsidiary, A Squared Entertainment, including Psycho Bunny, From Frank, Celessence Technologies, WowWee brands, ElectroKidz, MIP and Archie Comics.
“Mintz is a seasoned executive in development and licensing, and brings a strategic and conscientious approach to building meaningful retail programs,” says Newman. “He has solid experience in all aspects of the licensing and retail industries and a strong network of potential partners who we look forward to introducing GBI brands.”
Since 2000, Mintz has managed his own consultancy. Most recently, he worked as executive vice president of licensing for Galaxy Brands, owners of the AND1 and AVIA athletic brands. Prior to his consulting business, Mintz held licensing positions at Hasbro and Disney Consumer Products.