Genius Brands International has tied up with Six Flags Entertainment and the mobile app VideoBomb to create a SpacePOP-themed experience at as many as 10 theme parks this summer.
“Our partnership last year with Six Flags was an integral part of our successful launch of the ‘SpacePOP’ brand, and we are thrilled to further extend our relationship this year to reach the millions of guests that visit the theme parks around the country, as well as collaborate with ‘VideoBomb,’ creating a truly unique opportunity to engage with our core tween girl audience,” said Stone Newman, president, global consumer products and marketing, Genius Brands.
The VideoBomb app allows fans to incorporate their own content into clips of their favourite music videos. The SpacePOP locations at Six Flags which will be sponsored by VideoBomb will feature original SpacePOP content and music videos from Genius Brands.
The content, which will run from July 1 to September 16 includes music videos and trailers that will entertain guests while waiting in ride lines as well as music played throughout the parks on the Six Flags radio network.
Six Flags is also a partner for the upcoming nationwide big screen release of the SpacePOP: Not Your Average Princesses movie. The official trailer will be showcased in all parks and guests who purchase tickets for the movie release will get a Six Flags ticket discount to Holiday in the Park.
Additionally, at Six Flags over Texas, the karaoke stage and audience area, which will be SpacePOP”-branded, will offer kids and families an opportunity to listen to SpacePOP music with five original SpacePOP songs available including My Girls, a collaboration with teen sensation Angelic.
A contest, which will run from July 13 to August 10, will be promoted via VideoBomb street teams at five Six Flags locations encouraging guests to video bomb themselves in “SpacePOP” music videos and share with the hashtags #sixflagscontest #spacepop #boom for a chance to win a trip to any U.S. Six Flags theme park location.
Six Flags, officially known as Six Flags Entertainment Corporation, is an amusement park corporation based in the United States with properties in the US, Canada, and Mexico.