Genius Brands International and its wholly owned subsidiary, A Squared Entertainment, have signed two additional top-tier licensees for the luxury fashion apparel and lifestyle brand Psycho Bunny, continuing to expand the brand into new product categories beyond its core apparel. Timepiece distributor Zeon America and Idea House, which designs, develops, sells and markets products across a portfolio of owned and licensed brands including CURATED Idea Merchants Unlimited, join the growing roster of licensees developing a coordinated spectrum of product lines under the Psycho Bunny brand.
Idea House will be manufacturing a line of chino styled pants and shorts in a variety of colors, as well as jeans using denim from Italy in classic and slim styles. The new Psycho Bunny line is anticipated to debut in department and specialty stores starting in spring 2016.
Part of the prestigious Herald Group of Companies, Zeon Worldwide is one of the world’s largest importers and distributors of timepieces, operating in over 60 countries. Zeon America is the Herald Group’s focal point, marketing its own brand, as well as licensed brand quality timepieces for today’s discriminating consumer. Zeon America will create Psycho Bunnybranded timepieces with the same precision, craftsmanship and fashion instinct as it has used for many other world-famous fashion and private label timepieces it has created throughout the years. Infused with custom cases, genuine calfskin straps, eye-catching solid stainless steel bracelets, and cutting-edge quartz movements, the first collection is anticipated to launch at retail in spring 2016.
GBI continues to actively seek partners around the world to expand the Psycho Bunny brand into additional product lines, including outerwear, woven shirts, active wear and athleisure, bags and luggage, women’s and children’s active wear, accessories, fragrance, electronics and more.
In North America, GBI and Psycho Bunny have attracted an impressive roster of leading manufacturers to round out its core sportswear collections through new licensing agreements, including Leg Resource Inc. (hosiery), S3 (footwear) and JRM Accessories (headwear), all of which will be introducing products to consumers in fall 2015.
GBI is also further developing the brand internationally and seeking partners, particularly in Asia and Latin America, to complement the successful Psycho Bunny programs currently in these territories. The Company recently signed an agreement with Itochu for luxury accessories in Japan and with Neroli Group SA as the brand’s core Latin America sportswear distributor.
Inspired by the 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunnycreates timeless wardrobe essentials that couple refined English tailoring with bold American design. The brand is built on timeless classics, wardrobe essentials, the finest materials, meticulous design, and superior craftsmanship. Psycho Bunnyredefines the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style.
Since its creation 10 years ago, Psycho Bunny has grown from a line of upscale, irreverent ties to an expanding, international lifestyle brand, including ties, polo shirts, sport shirts, sweaters and hoodies, and scarves and accessories.