Genius Brands International, Inc., "GBI" (OTCQB: GNUS), a global brand management company dedicated to providing entertaining and enriching 'content and products with a purpose' for toddlers to tweens, continues to expand the re-launch of the Baby Genius licensing business with the introduction of a new Baby Genius Sing Along app, developed and produced by licensing partner HADOKEN LLC, that engages kids with familiar songs and the playful Baby Genius characters. The announcement was made today by Amy Moynihan Heyward, President of GBI.
"Together with HADOKEN, we've created an interactive and fun experience for toddlers featuring classic songs, the beloved Baby Genius characters and opportunities to discover music with a friendly format that entertains and engages kids in music," explained Moynihan Heyward. "The launch of the Baby Genius Sing Along app plays a key role in the fundamental growth of the brand's business and will help drive sales of the many exciting and enriching licensed products coming to market in a broad multi-category retail re-launch this September."
Designed for kids ages five and under, the new Baby Genius Sing Along app is available worldwide as a free download through the iTunes App Store in the Children's Education and Music categories. The app, which is 100% ad free, features two modes. In Sing Along mode, kids will see and hear their favorite songs come alive through an entertaining mix of music, words and fun animated surprises. Encouraged to sing and dance along with songs like "The Alphabet Song," "Itsy Bitsy Spider" and more, youngsters can also follow along with the music notes as each song is played. In Music Maker mode, kids can create their own fun songs (even if they don't read music!) while playing with a selection of instruments including horns, xylophones and even a cat keyboard! Making music has never been more fun! Baby Genius Sing Along offers additional downloadable content such as songs and music as in-app purchases. For more information on the app visit iTunes app store.
"We are thrilled to be working with Genius Brands on a series of children entertainment apps," stated HADOKEN founding partner Houston Brayton. "It is exciting getting to see our technology meet up with wonderful children's brands like Baby Genius. We believe that the mobile space is a great home for these characters, and we're looking forward to sharing these apps with the fans."
Previously announced licensing partners debuting new product at retail this September in many anchor categories, include Manhattan Toy, developing soft toys; PBS Distribution, delivering Baby Genius content across a multitude of platforms (DVD, CD, digital); Zak Designs, creating a line of mealtime products; LeapFrog Enterprises, launching the first Baby Genius content available on the award-winning LeapPad™ line of kids' learning tablets; and Cupcake Digital, also developing new apps under the Baby Genius brand banner.
For more than ten years, Baby Genius has earned worldwide recognition for creating award-winning products for toddlers. Its catalogue of 500 songs, 125 music videos, and music-based toys features classic nursery rhymes, learning songs, classical music, holiday favorites, and more. Expanding the timeless appeal of Baby Genius offerings, GBI re-launched Baby Genius this year with fresh new designs, new entertainment, and an array of new toddler products in addition to the Baby Genius website. Additionally, all new music has been produced by music industry veterans Ron and Stefanie Fair, who have written and produced for numerous multi-award winning artists including The Pussycat Dolls, the Black-Eyed Peas, Mary J. Blige, Fergie, Christina Aguilera, Lady Gaga and others.
Baby Genius continues to be the #1 video on demand property on Comcast's Baby Boost Channel, and due to its success as a top performer, Comcast is launching GBI's new Kid Genius channel in September on Xfinity On Demand, with the goal of delivering "Smart TV for Kids" starting fall 2015. Baby Genius will headline the Kid Genius program line-up, which will also offer a variety of programming for toddlers up to 12-year-olds including GBI originals such as Warren Buffett's Secret Millionaires Club and Thomas Edison's Secret Lab, as well as outside content.
Baby Genius Sing Along Device Requirements:
Requires iOS 7.0 or later.
Compatible with iPhone, iPad, and iPod touch.
This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
Ages 4+, Made for Ages 5 and under, 100% Ad-Free
Baby Genius Sing Along app will also be launching on Android and Amazon platforms this fall.
Pricing and Availability:
Baby Genius Sing Along is available as a free download, available worldwide through the iTunes App Store in the Children's Education and Music categories. Baby Genius Sing Along offers additional downloadable content such as songs and music as in-app purchases.