GBI has added two new key partners to the Baby Genius family: Winfat Industrial Company Limited, which produces the Winfun® brand, who will design and develop early learning toys with a musical focus; and DGL USA, which will produce musical instruments and toys, dance mats, karaoke machines, and plastic bath toys under the Baby Genius banner. Both licensees will introduce their product lines in fall 2015. Winfat and DGL join a roster of previously announced partners debuting new product at retail this September in many anchor categories, including Manhattan Toy, developing soft toys; PBS Distribution, delivering Baby Genius content across a multitude of platforms (DVD, CD, digital); Zak Designs, creating a line of mealtime products; LeapFrog Enterprises, launching the first Baby Genius content available on the award-winning LeapPad™ line of kids’ learning tablets; and Cupcake Digital and Black Lantern, both developing new apps under the Baby Genius brand banner.
For more than ten years, Baby Genius has earned worldwide recognition for creating award-winning products for toddlers. Its catalogue of 500 songs, 125 music videos, and music-based toys features classic nursery rhymes, learning songs, classical music, holiday favorites, and more. Expanding the timeless appeal of Baby Genius offerings, GBI re-launched Baby Genius this year with fresh new designs, new entertainment, and an array of new toddler products in addition to the Baby Genius website. Additionally, all new music has been produced by music industry veterans Ron and Stefanie Fair, who have written and produced for numerous multi-award winning artists, including The Pussycat Dolls, the Black-Eyed Peas, Mary J. Blige, Fergie, Christina Aguilera, Lady Gaga and others.
Baby Genius continues to be the #1 video on demand property on Comcast’s Baby Boost Channel, and due to its success as a top performer, Comcast is launching GBI’s new Kid Genius channel in September on Xfinity On Demand, with the goal of delivering “Smart TV for Kids” starting fall 2015. Baby Genius will headline the Kid Genius program line-up and will also offer a variety of programming for toddlers up to 12-year-olds. The channel will also feature GBI originals such as Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab, as well as outside content.