Four All New Baby Genius Products Featured on Amazon's Annual Holiday Toy List

Over 40 New "Products With a Purpose" From the Baby Genius(R) "Learn and Grow" Program Available Exclusively on Amazon.com This Holiday Season 

Genius Brands International, Inc.November 24, 2015 8:30 AM
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Four All New Baby Genius Products Featured on Amazon's Annual Holiday Toy List

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Baby Genius Musical Train, Baby Genius My First Music Set, Baby Genius Let's Learn Shapes Wooden Puzzle …

BEVERLY HILLS, CA--(Marketwired - November 24, 2015) - Following the September 2015 re-launch of the Baby Genius® brand exclusively on Amazon.com, Genius Brands International, Inc. ("GBI") (GNUS), a global brand management company dedicated to providing entertaining and enriching 'content with a purpose' for toddlers to tweens, announces four toys from the all new line of Baby Genius "products with a purpose," are featured on Amazon's annual recommended holiday toy list for infants to 24 months.

The featured products for holiday include:

Baby Genius Musical Train (SRP: $19.99); Ages 12 - 18 months:
The Baby Genius Musical Train encourages hand-eye coordination with its push and pull feature and fun sound effects. Little minds will soar while learning shapes, colors, and the numbers 1- 4. The Baby Genius Characters encourage music discovery with their introduction to 8 instrument sounds. Feel confident in knowing your child's mind will be nourished through fun interactive play with the Baby Genius Musical Train.

Baby Genius My First Music Set (SRP: $39.99); Ages 18 - 34 months:
The Baby Genius My First Music Set is a complete "band in a box" for your child. Includes a child-sized xylophone, hand clacker and tambourine for your child's music-making enjoyment. Together, these easy-to-play musical instruments make an adorable set and a great gift for any new musician in the making.

Baby Genius Let's Learn Shapes Wooden Puzzle (SRP: $16.99); Ages 18 - 24 months:
The Let's Learn Shapes Wooden Puzzle with sound encourages children to learn problem solving and first words. This 12" electronic puzzle features 8 different sounds that call out shapes when placed in the correct space. Easy grasp pegs make it fun to learn shapes, featuring the loveable Baby Genius characters. The Let's Learn Shapes Wooden Puzzle encourages kids to experience how things work and problem-solve.

Baby Genius Let's Learn Sounds Wooden Puzzle (SRP: $16.99); Ages 18 - 24 months:
The Let's Learn Sounds Wooden Puzzle encourages children to problem solve and learn their first words. This 12-inch electronic puzzle features seven different musical instrument sounds. Easy to grasp pegs make it fun to learn shapes, instruments and sounds while featuring the loveable Baby Genius characters. The Baby Genius Let's Learn Sounds Wooden Puzzle encourages kids to experience how things work and problem-solve.

In addition to the products highlighted on the holiday list, there are over 40 new Baby Genius"Learn & Grow" products available exclusively on Amazon.com are toys from Manhattan Toy; musical instruments from DGL USA; early learning toys from WinFun; mealtime products from Zak Designs and entertainment on DVD from Public Media Distribution, LLC. Baby Genius content is also available through GBI's new Kid Genius channel on Comcast's Xfinity on Demand service and on the new Baby Genius Sing Along app, which is available from HADOKEN, LLC. Additionally, GBI launched a new website, www.babygenius.com, a destination to learn more about the brand and products.

GBI's re-launch of Baby Genius is part of a robust expansion of the timeless brand, based on an entirely new Baby Genius "Learn & Grow" program that has been created to align with a child's natural development. The new Baby Genius "Learn & Grow" "products with a purpose" was developed with Stanford University Professor Emeritus Donald F. Roberts, who provided guidance to the line of new products and original entertainment that have been developed and categorized by five different developmental stages that mark a child's natural growth. These include:

  • Baby Genius Safe Haven products, for infants to 6 months, designed to nurture and soothe 
  • Baby Genius Discoverer products, for ages 6-12 months, to encourage a child's self-discovery
  • Baby Genius Proud Explorer products, for ages 6-12 months, to begin teaching words, shapes and colors
  • Baby Genius Curious Learner products, for ages 18-24 months, to engage kids, allowing them to experience for themselves 
  • Baby Genius Independent Doer products, for ages 24-36 months, to encourage decision-making and problem solving

As part of the overall brand re-launch, the beloved Baby Genius characters have been newly designed by renowned pop artist Todd Goldman, founder of apparel and accessories company David & Goliath.

Music has long been the hallmark of the Baby Genius brand. Now for the first time in 10 years, new original songs have been created, written and produced by music industry legend Ron Fair and his singer-songwriter-Momtrepreneur-wife Stefanie Fair. Ron Fair's long track record as a top producer and record executive includes multiple Grammy Award-winning number one records by Christina Aguilera, Mary J. Blige, The Black Eyed Peas, Fergie, Lady Gaga, The Pussycat Dolls, Counting Crows, Snow Patrol, Bastille and others.

About Baby Genius® 

For more than ten years, Baby Genius has earned worldwide recognition for creating award-winning products for toddlers. Its catalogue of 500 songs, 125 music videos, and music-based toys features classic nursery rhymes, learning songs, classical music, holiday favorites, and more. Expanding the timeless appeal of Baby Genius offerings, GBI re-launched Baby Genius with fresh new designs, new entertainment, and an array of new toddler products in addition to the new Baby Genius website www.babygenius.com. Visit www.amazon.com/babygenius.

About Genius Brands International

Headquartered in Beverly Hills, California, Genius Brands International, Inc. "GBI" (GNUS) is a publicly traded global brand management company that creates and licenses multimedia content for toddlers to tweens. Led by award-winning creators and producers, GBI creates "content and products with a purpose," providing enrichment as well as entertainment. The Company distributes its content worldwide in all formats, as well as a broad range of consumer products based on its characters. GBI's portfolio includes award-winning Baby Genius, recently re-launched with new entertainment and over 40 new products; adventure comedy Thomas Edison's Secret Lab, available on Netflix, public broadcast stations and GBI's Kid Genius channel on Comcast's Xfinity on Demand reaching 21 million households; animated movie Stan Lee's Mighty 7, the first project from Stan Lee Comics, a joint venture with Stan Lee's POW! Entertainment and featuring an all-star voice cast led by legendary Stan Lee; and Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett. The Company is also producing a new animated preschool series based on Llama Llama, the NY Times bestselling children's book franchise; and a tween adventure series Space Pop, featuring original music from renowned industry veteran Ron Fair and his singer-songwriter wife Stefanie Fair. 

GBI's wholly owned subsidiary A Squared Entertainment is a brand management and licensing company that represents third-party properties across a broad range of categories in territories around the world. The company currently represents Psycho Bunny, a luxury apparel line, From Frank, a humor greeting card and product line, and Celessence Technologies, the world's leading microencapsulation company. 

For additional information please visit www.gnusbrands.com.

Forward Looking Statements: Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.