January 21, 2015
The agreement will significantly broaden the retail presence of the From Frank brand with a range of traditional gift products featuring the From Frank images and witticisms on gift items like mugs, coasters, notebooks, desk plaques, tote bags, clocks, wall art pet bowls, pet canisters and more.
The products will be available for Holiday 2015 through gift stores, mid-tier department stores and Internet retailers.
“You don’t have to be a dog or cat lover to appreciate the infectious humor and good-natured advice that From Frank conveys,” said Stone Newman, president of global consumer products, GBI, in a statement. “Enesco instantly recognized that the humor making From Frank a leading greeting card line would easily and organically translate to a broad range of gift products. We look forward to collaborating with Enesco to further the reach of the From Frank brand through a broader array of products based on the same great humor that has been a proven market leader since debuting as a greeting card line in 2013 at Target Stores nationally through Recycled Paper Greetings.”
Kate Smith, founder of From Frank added, “We could not be more excited than to have a best in class partner like Enesco to help facilitate Frank’s goal of making humans smile. These categories were a high priority for Frank because he knows that mugs, notebooks, and other gift items are seen and used by human’s daily so this opportunity to bring a smile to humans everywhere made this the perfect partnership for us as we grow the brand.”