Genius Brands International, Inc., and its wholly owned subsidiary A Squared Entertainment, the licensing agent for micro-encapsulation company Celessence Technologies, have finalized a global licensing deal with Build-A-Bear Workshopand a North American agreement with Kittrich Corporation.
Celessence Technologies microencapsulation technology uses touch, friction, or motion to release and deliver scent. Microcapsules are bound to a surface with a proprietary binder that ensures controlled release that is long lasting, affordable, and even wash durable.
Utilizing Celessence Technologies system, Build-A-Bear Workshop will introduce a line of scented plush bears—red bear (strawberry), brown bear (chocolate), and pink-and-blue frosted bear (cupcake)—as well as scented bear apparel and accessories. The new line will be available in time for Valentine’s Day 2016 in approximately 400 of Build-A-Bear Workshop’s stores worldwide.
Kittrich Corporation has also been signed to apply Celessence’s scent-delivery system to a range of scent-infused stationery, housewares, closet, and laundry products. The products are anticipated to debut at retail back-to-school 2016 for stationery items and in Q2 2016 for housewares.