Build-A-Bear Plans Scented Offerings

Genius Brands International and its subsidiary A Squared Entertainment have finalized two deals for micro-encapsulation company Celessence Technologies with Build-A-Bear Workshop and Kittrich.

Utilizing Celessence Technologies, Build–A-Bear Workshop will introduce a line of scented plush bears as well as scented bear apparel and accessories. The new line will be available in time for Valentine’s Day 2016 in approximately 400 of Build-A-Bear Workshop’s stores worldwide including company-owned stores in U.S., Puerto Rico, Canada, the U.K. and Ireland, as well as franchise stores in Europe, Asia, Australia, Africa, the Middle East and Mexico.

Kittrich has also signed to apply Celessence’s unique scent delivery system to an extensive range of scent infused stationery, housewares, closet and laundry products that will debut at retail for back-to-school 2016 for stationery items and in Q2 2016 for housewares.