A Squared Entertainment, a wholly owned subsidiary of Genius Brands International, is a brand management and licensing company that represents 3rd party properties across a broad range of categories in territories around the world. The company currently represents From Frank, a humor greeting card and product line; and Celessence Technologies, the world's leading microencapsulation company.
“From Frank™ is an incredibly fun property with Frank the French bulldog and his canine and feline sidekicks making millions of us laugh out loud with their smart, droll and waggish humor,” said Newman in announcing the brand’s new licensing agreements. “From Frank’s infectious positive attitude and incredible success across every greeting card occasion through a partnership with American Greetings’ division Recycled Paper Greetings is now being replicated across a broad range of consumer products as we share From Frank’s mission, “Making Humans Smile™.”
Celessence™ Technologies* microencapsulation technology uses touch, friction or motion to release and deliver the benefits of scent, freshness or skincare actives. GBI has global licensing agreements on behalf of Celessence Technologies with Stride Rite children’s shoes brand, which utilized Celessence’s breakthrough fragrance technology to provide a fresh, long lasting solution to children’s shoe odors; Build A Bear Workshop for the creation of a line of scented bears; and Kittrich Corporation to apply Celessence’s scent-delivery system to a range of scent-infused stationery, housewares, closet, and laundry products.